Trade Marketing Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
Are you passionate about working for healthy hydration products?
Danone Turkey is looking for a talented colleague for the Trade Marketing Specialist, HOD & E-commerce. Come & join us and you will be part of our talented team that are proud of Danone's great mission!
In this role you will;
- Play an important role in driving the company to its goals through defining strategies and planning to deliver channel growth shopper and customer requirements for E-Commerce & HOD Channel, Waters division
- Implement Trade Marketing strategy and develop a category vision in line with business plans
- Develop category growth plans based on company targets
- Plan and execute new product launches and channel activities. Track post performance and contribute to strategy
- Track and improve yearly efficient promotion planning and production
- Determine the strategy of sales activities and campaigns. Implement, monitor and report results
- Ensure alignment across Sales, Marketing, Finance, Production, Demand Planning departments as well as external third parties, agencies regarding field sales, needs and marketing initiatives
- Analyze data, find out opportunities, prepare channel & region specific actions plans, track field executions and support Trade Marketing Group Executive via analyzing data for each category projects
- Research & analyze competition, market and customer dynamics. Take actions accordingly
Key Accountabilities will also cover
- Trade term budget, creation of channel based activity grid, regular field visits
- Planning, creating, executing company and channel KPI’s
- TOT & POP Budget Management
To be able to be successful in the role, you need to have:
- Bachelor degree from a reputable university
- Minimum 1-3 years experiences in Trade Marketing in FMCG sector
- Advanced command of English
- Good communication skills
- Very good follow-up
