Trade Marketing Specialist İş İlanı

QUALIFICATIONS AND JOB DESCRIPTION

Job Description

• Monitors and analyses category/channel, competition and consumer market data in order to provide base for the business opportunities,
• Analyze the opportunities and threats in the sales / distribution channels of the product group to which it is responsible, to develop short and long term trade marketing strategies,
• Monitoring the ROI's of the trade activities and remaining within the limits of categories ROI target,
• Propose pharma store plans and Category management solutions (shop navigation, visual communication inside/outside the shop, category shelf/space management)
• Analyses and improves future impacts on promotions and the impacts on Trade spend and profitability,
• Customer P&L analysis and running PL businesses
• Develop – under the management of Trade Marketing Manager and co-operation with the Channel Sales Manager - promotional mechanism/concept meaningful for customers and consumers/shoppers
• Implement and execute regional/customer based promotions

Qualifications

• At least 2 years of trade marketing / consumer marketing experience in FMCG business
• Passion for trade marketing, knowledge of trade marketing aspects and their impact on the business
• Knowledge of current trade marketing trends, preferably on the pharmacy channel
• Some knowledge of promotional mechanism in non-food categories relevant to different channel types
• Competent in MS Office (Excel,Word,PowerPoint) Programmes,
• Analytical and questioning mindset, process and result oriented
• Energetic, organized and business-driven approach
• Excellent command of written and verbal English
• Strong attitude and ability to work in a multi-culture environment

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