Brand Communications Supervisor İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
Bachelors degree in related fields
Good command of English
Min 4 years of experience in public relations and/or marketing
Ability to work in many different projects at the same time
Ability to manage different stakeholders
Strong communication skills
Excellent written and verbal communication skills
Excellent in Excel, PowerPoint
- Collaborate with celebrities & influencers, create digital PR opportunities in line with marketing strategy,
- Support increasing the awareness of our brands by collaborations with influencers,
- Be contact person of influencer collaborations,
- Execute PepsiCo's Influencer Guideline, mitigate risks and create fee optimization,
- Review ongoing campaign performance to evaluate influencer efforts. Monitor & observe influencer performances. Work with agencies and estimate impact like social media reach,
- Stakeholder management (agencies, influencers etc),
- Build relationships with prominent influencers,
- Create sponsorship opportunities for snacks and beverage brands,
- Support strategizing random act of kindness opportunities for our brands on social media,
- Increase awareness on Social HP, organize seminars within PepsiCo Turkey in order to leverage the usage of the platform,
- Cultivate stories within PepsiCo for Social HP,
- Support PR calendar & purposefull brands agenda,
- Keep track of the budget,
- Follow trends in social media and offer new collaboration areas,
- Observing influencer cooperation potentials and ensuring growth by negotiating on beneficial issues,
- Meeting the questions, opinions and demands of current influencers with our brands
- Effective use of Influencer contents in other assets (events, press releases etc).
- Develop influencer partnership programs into a long term brand ambassador partnership.
- To coordinate press kits, packages and letters to be sent to the press and influencers
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