Brand Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
Main Purpose of the role:
Facilitate the execution of the local trading line-up by supporting the Marketing Manager in defining opportunities and gaps.
Contribute to grant the coherent local campaign execution across touchpoints
KEY ACCOUNTABILITIES
- Regular deep dive of the TLU and careful approach to all global campaign presentations matching those with local analytical insights, in order to provide feedbacks to the Marketing Manager aimed at identifying gaps and opportunities for the local one.
- Support in defining media plan with special focus on social & digital plan per campaign.
- Brief the media, PR & social agencies for defining the investment plan per campaign.
- Adaptation of all global campaign concepts and definition of the master layouts of the materials for the various marketing touchpoints (offline and online), either directly or in collaboration with other mktg areas
- Regularly update the local campaign implementation calendar
- Coordinate the PR agency daily work ensuring that all information and product needs are answered.
- Support the PR agency in providing critical feedback while scouting influencers and how to activate them
- Close collaboration with the Cluster teams, in the media, go , to market and PR area in order to provide local insights, to discuss opportunities and to update on results.
- Adapt global press materials related to new launches, projects or corporate topics and provide them to the PR agency.
- Coordinate the organization of different press days and events during the year.
- Support the Marketing Manager in leading Product Activations campaigns, by developing the necessary local creative assets.
- Support the Marketing Manager in developing Brand Activation projects by driving the involvement of all relevant marketing stakeholders of the team.
- Build knowledge of the retail jewelry market, consumer behavior and competitor landscape from a communication standpoint.
- Provide reporting for related subjects (i.e. media spending, press day, PR event etc.)
PROFESSIONAL QUALIFICATIONS and TECHNICAL SKILLS
- 5+ years of experience working within Marketing
- Experience from retail, fashion or FMCG industry Experience in a multinational environment
- Good knowledge of the Turkish influencer landscape
- Proven experience in digital marketing
- Fluent in English – verbally and written
PERSONAL SKILLS
- Excellent organizational and planning skills, ability to deal with situations where multitasking is frequently required.
- Ability to prioritize and manage time wisely in a fast-paced environment, meeting work deadlines effectively.
- Strong commercial mindset
- Strong communicator
- Good understanding of both branding and performance marketing
- Collaborative
- Self Aware
- Customer focus, setting high standards for quality
If you are interested in this position and feel you have the relevant skill set then we’d love to hear from you!
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