QUALIFICATIONS AND JOB DESCRIPTION
We are looking for a “CRM Communications Supervisor” to join our Istanbul office.
Global Kapital Group was established in 2010 in UK and has grown in a mere 10 years to a global financial services company, with offices currently across 18-countries and a total workforce of over 1,500 people.
Brokerage division holds several brokerage licences across the world through its joint ventures and partnership companies. With over 300+ million total executions and $1,2 Trillion annual transactions volume so far, GKG has become one of the best-known brokers in the world.
Skills and qualifications:
- Bachelor’s degree,
- At least 3 years hands-on CRM, campaign management, marketing experience (in-house or agency) - preferably with experience in the communication channels (email, SMS, web push, etc.),
- Familiarity with tools such as Emarsys, Insider, Euromessage is a strong plus,
- Excellent analytical, verbal, and written skills. Results oriented, self-motivated,
- Excellent usage of MS Office Tools,
- Comfortable with working to tight deadlines and strong attention to detail.
- Have excellent decision making, communication and problem-solving skills.
- Having strong communication skills and being a good team player. Positive mind and supporting attitude are must.
- Fluency in written and spoken English.
Job Responsibility:
- Manage, design and coordinate campaign and communication operation with CRM, Marketing Communications, Creative and Regional teams,
- Manage the development and execution of email, SMS, Push, and all communication initiatives from end-to-end,
- Manage marketing communications spanning the customer lifecycle including acquisition, on-boarding, growth, and retention,
- Excellent marketing project management skills to allow for timely planning, executing and reporting on multiple marketing projects at the same time,
- Execute and manage continuous optimization of CRM communication channels such as Push, Email, SMS, In-app notification, and Pop-ups,
- Drive requirements for new features for our CRM tool and improvements of existing tools in close cooperation with stakeholders from Product,
- Execute and follow-up of all development integration stages in Communication channels,
- Developing and implementing targeted communication strategies to improve performance,
- Manage 3rd party stakeholders,
- Search for new technologies to carry out KPI’s of the company and build effective touchpoints to customers,
- Report and share results following each communication (i.e. channel-level performance results, feedback from cross-teams and learnings/insights for future campaigns),
- Analyze the results of CRM actions including but not limited to campaign usage, click rate, conversion rate, etc.
- Analyze and learn from data, always improve campaign results.