Digital Channels Manager İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
WHO ARE WE? At hummel it is our passion to design, deliver and market sport and sport fashion-products. We are a brand with a unique history and culture – which we love and take pride in.
WE ARE GLOBAL Our biggest market is Central- and Northern Europe. We are represented in over 35 countries worldwide.
WE STAND TOGETHER We believe in teams and individuals with true character. Together we strive to push hummel forward in sport, sport lifestyle and children’s wear. Our goals are high – and we reach them! Our organisation is known for its strong team spirit, our way of thinking and our large social engagement as well as the wide scope of our CSR activities.
WE BELIEVE IN WHAT WE DO We believe in changing the world through sport. Our values SPORT, CHARACTER, KARMA, DANISHNESS & HERITAGE are what drives us in everything we do. We are forging our business through an agile relation to the market, a close bond to our chains and customers – and our way of storytelling and meaningful design.
WHO ARE YOU?
Global sportswear retail company is looking for an "Digital Channels Manager"
Job Description:
- To passionately lead the Sales e-commerce organisation in identifying, developing and implementing strategies in accordance with hummel vision, objectives and mission for the profitable growth of hummel brand
- To ensure the best possible Net Sales result by setting clear targets and action points;constant tracking of results; analysis of risks & new business opportunities
- To give field consultancy and training support about “perfect e-retailing” (sales, stocks, visual product management, service quality, visual support etc.) in order to improve the accounts
- To support negotiation and enforcement of hummel trade terms
- To group e-commerce customers, set objectives, strategies, tactics, allocate resources and ensure translation into action plans respecting the framework set by the customer portfolio strategies
- To manage all reports as an integrated team by setting team objectives, targets and guidelines
- To measure progress on defined KPIs
- Day to day e-commerce operations including order processing and customer management
- Service, updates, post listings, promotions, merchandising, reviews, maintenance and site performance.
- Ensure that daily site maintenance is conducted; ( product descriptions, product placement, new item posting, out of stock item removel and functionality meets and exceeds company expectations)
- Synthesize data-driven weekly/monthly reporting with analytical recommendations for action steps to improve results
- Partner with Marketing to plan out and execute online promotions to maximize growth.
- Manage product inventory for all sites including weekly reports for e-commerce & marketplaces; sync, move and replenish inventory as needed; collaborate with sales team for accurate seasonal inventory projections
- Develop calenders to ensure all actions are successfully completed and seasonal campaigns are properly project managed.
- Support the merchandising strategy and ensure account sites are managed according to company directives and standards.
- Work closely with internal teams (operations, sales, planning) and externally with B2B E-commerce teams to ensure that all online B2B policies are up to date and followed.
Qualifications:
- Bachelor degree in business with marketing and sales focus
- Minimum 6 years experience in e-commerce management of the total experience (preferably on the Brand side, ideally in apparel/fashion/shoes industry)
- Expert user of Google Analytics and MS Office
- Proven track record of driving a successful E-com bussiness ( B2C and B2B)
- A 360° understanding of Digital Marketing and extensive experience of managing digital adspend across key channels(Google Adwords, Google DSA, Programmatic Display, Some Advertising, Affiliate etc.)
- Extensive knowledge of, and hands-on experience with, all the key Marketplace players in TR
- Experienced in omnichannel set-up
- Passionate, solution oriented, open minded
- Strong interpersonal skills: Very good communications and negotiating abilities as well as strong presentation skills
- High analytical skills for strategy development, business planning decision planning, data analysis, trend forecasting
- Fluency in written and spoken language ( Turkish and English)
