Digital Marketing Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
QUALIFICATIONS
- University degree in Business Administration, Economics, Engineering, Digital Marketing or related sciences
- At least 3 years of experience in digital marketing with focus on digital tools, social media, content management, influencer marketing
- Search, Display, Facebook, Affiliate, Programmatic etc. knowledgeable in the management of all digital advertising channels
- Good knowledge of web analytics tools such as Google Analytics, Search Console, WebTrends etc.
- Deep expertise in Youtube, Facebook Manager, Google Ads, SEO, SEM etc.
- Able to use Photoshop, Adobe Illustrator programs and able to produce GIF contents and animations is a plus
- Very good knowledge of MS Excel and other MS Office applications
- Fluent in English; good communication, presentation and writing skills
- Result oriented with strong organizational and planning skills
- Cross functional and team working skills
- Creative and analytical thinking
- No military obligation for male candidates
- Located in Istanbul Asian side or living in near Tuzla-Gebze
JOB DESCRIPTION
- Accountable for delivery of the digital marketing agenda and all digital activities across local and global markets in line with companys’ strategy
- Be the ‘go to’ digital expert for the marketing team in topics such as: Search Engine Optimisation, CMS, Google Analytics, Google Adwords, GDN, digital media planning/purchasing and performance tracking
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Lead the social communication content (videos, posts, banners etc) & calendar for the all brands & company
- Develop appropriate influencer projects, set up local/global digital campaigns and evaluate digital opportunities for local and global markets
- Manage, control and update Mutlu Brands’ digital assets, e.g. Website, Battery Finder & Dealer Finder, Chatbot tools as well as work together with relevant team members to manage social media accounts
- Support to develop a web communications plan including site design, brand assurance & visitor acquisition
- Support to provide digital customer/consumer habits and new trends including expert advice how to maximise the digital agenda
- Managing and leading relationships with web developers/designers as well as digital, social media, performance & digital media planning and purchasing agencies
