ALTIPARMAK GIDA SANAYİ VE TİCARET A.Ş. Digital Marketing Executive İş İlanı
İşveren Hakkında
- İstanbul(Asya)(Çekmeköy)
- Hızlı Tüketim Malları
GENEL NİTELİKLER
Ideal candidate should have following qualifications;
- Bachelor’s Degree in related fields,
- Proficiency in English both in verbal and written,
- Proficiency in MS Office applications (MS Excel proficiency especially is a must),
- At least 4 years of experience in digital performance marketing campaigns,
- Ability to effectively manage third party stakeholders, agencies and business partners,
- Strong analytical and data-driven mindset, ability to solve problems,
- Ability to think innovative and creatively, keep up with new trends, technologies and social media,
- Experience in working with data analytics platforms such as Google ADS, Facebook Business Manager, Google Analytics, Google Search Console, Google Data Studio, Google Tag Manager, Yandex Metrica, Ahrefs, DeepCrawl, Moz, SEMRush, Screaming Frog, Search Metrics.
Job Description;
- Managing and conducting all owned media communication.
- Planning and executing digital media buyings by working closely with the agencies.
- Analyzing and reporting of digital advertising campaigns on weekly basis by using analytical measuring tools, keeping track of ongoing campaigns’ performance.
- Optimizing the ad budgets to deliver ROI and scale paid media spend on lead generation channels.
- Managing Google Search, Display, Criteo, Video, Gmail, Facebook, Instagram, Youtube campaigns or managing their execution through the agencies.
- Performing A / B tests to increase campaign performance.
- Creating digital media planning during the campaign periods, following up the planning and sharing the performance criteria/indicators with the brand teams.
- Conducting analysis and optimization studies (including keyword and competitor analysis) of all necessary SEO processes to ensure that the user traffic visiting the website is high in number and quality.
- Monitoring and reporting the monthly performance of social media accounts, website, brand’s all other digital platforms.
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