GENEL NİTELİKLER
GENERAL QUALIFICATIONS FOR THIS POSITION
- Able to design a business process in a digital environment from start to finish
- Following e-commerce, digital marketing, and social media trends closely
- Hands-on experience in performance marketing, especially on Google Adwords and Facebook Ads
- Excellent English language skills
- Excellent research & development skills
- Result oriented and team player
- Strong managerial skills
- Responsible, able to take initiative
- Problem solver
- Paying attention to details, good planning and time management skills
JOB DESCRIPTION
- Managing all advertising processes on all digital platforms (written, visual, video content, search, etc.) ATL and BTL focus will be a plus.
- Managing Digital Marketing, Social Media and Communication team.
- Being responsible for digital marketing strategies and optimization processes.
- Being responsible for social media content strategies, celebrity usage and influencer marketing campaigns for the USA, Europe and all over the world. Managing local social media strategies for different countries.
- Developing and implementing strategies to improve e-commerce performance
- Analyzing the traffic and orders in the sales channel and planning sales increasing activities
- Preparing profit-loss analysis and revenue-expenditure budget for Digital Media unit in line with company targets on an annual basis
- Identifying performance indicators that are recognized both in digital marketing and are specific to the corporation
- Identifying changes that can be made by monitoring and evaluating user behavior
- Preparing and presenting the activity reports related to e-commerce sales and processes to senior management
- Ensuring the efficiency of digital communications
- Maximizing ROI and profitability via digital marketing strategies