Garenta Digital Marketing Assistant Specialist İş İlanı
İşveren Hakkında
- İstanbul(Asya)
- Otomotiv
GENEL NİTELİKLER
Responsibilities:
- Performing regular tracking and analysis of the performance of campaigns
- Working closely with our agencies, marketing & CRM teams
- Follow up of digital execution and digital consumer trends
- Regular evaluation of new features and betas
- A/B testing of ads and new ideas
- Willing to work in a dynamic environment
- Coming up with creative ideas for marketing campaigns and brand initiatives
- Coordinating the creation of inspiring digital content (e.g., website, blogs, social media posts, and e-mails)
- Monitoring KPIs and provide internal reports regularly
Qualifications
- Bachelor degree in Business, Economics, Engineering or relevant field
- 1-2 years experience in paid search / social / app marketing (performance marketing agency background is a huge plus)
- In depth understanding of key metrics like CPC, CTR, CR, Impression Share, Optimization Score.
- Understanding how tracking pixels work and what is needed to track.
- Ability to track conversion funnels using 3rd party web/app tracking tools to optimize campaign performance towards KPIs.
- Good level of MS Office Applications.
- Good communication and writing skills and fluency in English
- SEO knowledge is a plus
- DV360 knowlodge is a plus
