Senior Digital Marketing Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
QUALIFICATIONS
- Bachelor’s or Master’s Degree from a reputable university preferably in Engineering, Statistics, Mathematics, Economics, Business Administration and other related departments,
- 2+ years of experience in Digital Marketing or related departments in businesses, online retail sector will be an asset,
- Advanced usage of MS Office Tools,
- Hands-on experience in Google Ads and Facebook Business platforms,
- Knowledge about web/app technologies, SEO, marketing communications and Marketing BI tools,
- Strong analytical and data-driven mind-set,
- Deeply understanding of the following terms: “ROAS, ROI, Optimization, Conversion, Acquisition, COS, Funnel, Segmentation”.
JOB DESCRIPTION
- Executing and optimizing paid and owned digital communication and advertising channels such as Google Ads, Facebook Ads, Retargeting, Facebook Business, E-Mail, SMS etc.
- Determining target groups and segments for campaigns, ads and communications.
- Monitoring, reporting and analysing digital metrics and KPIs via Google Analytics, Google Data Studio and other reporting tools.
- Working closely with CRM, Product, Category and Sales teams to build an effective digital strategy for increasing online sales.
- Supporting and guiding CRM team in creating and optimizing customer journeys to improve digital customer experience and retention.
- Implementing, testing and optimizing the digital marketing automation processes.
- Creating and enriching data interpretations about on-site user behaviours and taking necessary data-driven actions.
- Managing relations with digital performance agency and other 3rd parties.
