Senior Digital Performance Marketing Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
About A.S. Watson Group
Established in Hong Kong in 1841, A.S. Watson Group is the world’s largest international health and beauty retailer operating over 16,000 stores under 12 retail brands in 27 markets, with over 140,000 employees worldwide.
Watsons is the leading O+O (Offline plus Online) health and beauty retailer in Asia, currently operating over 8,000 stores and more than 1,500 pharmacies in 14 Asian and European markets.
Watsons continually sets the standards in the health, wellness and beauty market, providing personalized advice and counselling in health, beauty and personal care on top of its market-leading product range, making customers LOOK GOOD, DO GOOD, FEEL GREAT every day. Since 2009, Watsons has been the No.1 pharmacy/ drugstore brand in Asia*. In Europe, Watsons is also the leading health and beauty retailer in Ukraine. Watsons is the flagship health and beauty brand of A.S. Watson Group. *Campaign Asia-Pacific “Asia’s Top 1,000 Brands” survey 2020 of over 8,000 respondents across 14 markets in Asia Pacific Region.
Watsons Turkey
Watsons Turkey is one of the leading beauty and personal care retailer in Turkey with its nearly 350 stores in 60 cities. Watsons Turkey aims to make a positive difference in the lives of customers with the products and services withnearly 3,000 employees.
Qualifications:
- BA degree
- 2 plus years of experience in customer marketing / eCommerce content management/ digital merchandising
- Having experience in management of 3rd party design
- Knowledge of html, photoshop is a plus
- Good knowledge of Microsoft Office
- Excellent command of English
- No military obligation for male candidates.
Job Description:
- Work in eCom Performance Marketing Team in order to increase performance by generating traffic with utilizing digital tools and communication channels.
- Lead e-Com digital communication plan with managing and collaborating with different parties such as CRM, Brand, Marketing communications and eCom merchandising teams
- Management and continuous optimization of e-CRM communication channels such as Push, Email, SMS, In-app notification, Pop-ups.
- Develop plans to drive engagement, retentions, cross-selling, win-back and saves through customer lifecycle
- Determining customer segments and segment strategies by analyzing customer data
- Generate in-depth analyses for customer segments and behaviours, track data and design effective customer journeys,
- Constantly analysing user-base and dividing it into different segments. Optimizing these segments for better volume & impact.
- High knowledge of personalization ve segmentation tools such Insider, Segmentify,etc..
- Develop individualization, cross-channel customer experiences
- Utilize data for segmentation, audience creation, targeting, and personalization
- Understand our customers and their behaviours in order to increase engagement, build stronger relationships and improve revenue and profitability
- Develop customer journeys and automation scenarios
- Create weekly/monthly reports for the team
- Create A/B tests on website to develop User Experience
- Follow up the success and performance of campaigns on periodical basis
- Collaborate with other departments to define problems in customer touch points and provide guidance to enhance customer experience.
