Senior Specialist - Digital Communications İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
How do we describe the perfect fit?
- Bachelor's Degree in related fields,
- Min. 8 years of experience, along with proof of having it, in a digital marketing background,
- Excellent verbal and written skills in English,
- Having experience with global brands is a big plus,
- Having advanced knowledge of digital ad solutions such as Display, Mobile, Social (Facebook/IG, LinkedIn, Twitter, Snapchat), Native, Search/SEM, Video (Pre-roll, OTT/Connected-TV), etc.
- Having a good amount of working information of operating DSP/ad-buying platforms such as Doubleclick, Google Adwords, Facebook BM, Trade Desk, Brightroll, etc.
- Understanding ad metrics and KPI’s,
- High creativity with experience in sourcing out the target audience,
- Experience with management of the various processes and activities,
- Excellent interpersonal and communication skills with the ability to collaborate and influence others,
- Strong presentation skills,
- Proven ability to design and present analysis/insights to all levels in an organization both internally and externally,
- Ability to develop budgets,
- Ability to thrive in a fast-paced, high growth, complex environment,
- Strong project management skills,
- Results-oriented and metrics-driven mindset.
- Following and adapting the market trends and new technologies,
- Outside the box thinking ability,
- Open to innovation culture,
- Flexible and open to new perspectives,
- A great team player with a self-initiative mindset,
- Knowing what empathy really means,
- Being open to communication is always our priority.
The position is located in Sütlüce.
How will you foster the change?
Arçelik is looking for a passionate Senior Specialist - Digital Marketing who will join our team at Global Brand & Marketing Communication Directorate.
- Having overall ownership of global digital content creation, management, and optimization plan,
- Developing thoughtful, effective, and cohesive digital marketing plans specific to individual countries or globally that support product and campaign launches,
- Developing content with agencies in a timely and efficient manner that is relevant and credible from an audience perspective, while reinforcing organizational mission, brand promise, and focus areas,
- Creating organized, cohesive decks for our markets across the world that clearly demonstrate strategic thinking and generate enthusiasm for the social work,
- Writing strategically sound briefs to guide creative development,
- Making regular analysis and communication of results to vendors with recommendations for actionable changes and insights,
- Building and implementing recommended marketing plans, presenting benefits, reviewing/sharing results, and adjusting to maximize sales results,
- Maintaining and managing efficient and collaborative relationships with key internal partners,
- Driving demand, leads, and retention through best digital practices and marketing programs,
- Keeping team members and agencies working within established timelines/deadlines,
- Adapting to last-minute changes and reprioritizing jobs.
Arçelik - An Equal Opportunity Employer
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