Trade Marketing Manager İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
With a 50-year experience in the agricultural commodity sector, Tiryaki is the largest agricultural commodity trading company in Turkey which adds value to agricultural commodities with managing the supply chain efficiently. Tiryaki ensures the products cultivated all around the world reach our table productively. We are looking for a Trade Marketing Manager to join to the Marketing Organization.
JOB DESCRIPTION
· Develop trade marketing strategy to achieve company objectives and define 4P strategy and tactics by channel.
· Implement trade marketing plans for relevant channels and product categories to achieve defined business objectives through working collaboratively with consumer marketing and sales teams.
· Build “go to market” plans for brand/product launches and each initiative, Establish objectives and KPIs for all brands and retail environments and ensure tracking mechanisms are in place and utilized.
· Optimize resources and leverage trade spending among channel and ensure fair and equitable resource allocation between customers.
· Closely work with Finance for channel and customer profitability analysis.
· Use Market Research and Internal Sales Data to track products key performance indicators by
· channel/customers.
· Plan, implement and follow-up of sales activities and campaigns strategies -Promotion and Activity management, sales incentives.
· Create and Track Trade Marketing Budget
QUALIFICATIONS:
· Bachelor’s degree in Business Administration, Economics, and related fields
· 8-10 years of Trade Marketing or Sales experience
· Fluency in EnglishProficiency in MS Office programs,
· Strong strategic and analytical skills
· Category Management is a plus
· Knowledge of trade dynamics (both sell in & sell out)
· Knowledge of Nielsen data
· Experience in BTL campaigns and activation initiatives
· Budget Management Experience
· Strong written and verbal communication
· No travel restrictions,
