Brand Communication Specialist İş İlanı
İşveren Hakkında
- İstanbul(Avr.)
- Tekstil, Mağazacılık (Tekstil), Perakende
GENEL NİTELİKLER
- Brand management experience in FMCG sector
- Fluent in English
- Bachelor's Degree in related fields, preferably Master's defree in marketing
- Goodlevel of ATL&BTL knowledge
- Outstanding verbal and written communication skills
- Strategic, analytical thinking ability and planning skills
- Flexible and open to new perspectives,
- Excellent presentation skills
İŞ TANIMI
- Creating long term brand and communication strategies,
- Implementing marketing communication campaigns,
- Following up customer enquiries and preparing and analyzing marketing reports,
- Managing analitical marketing projects in terms of additional sales and new customers,
- Reinforce the company vision, strategy, brand and values and create a sustainable PR strategy
- Analysis consumer needs and gather consumer insights in order to feed in brand and product communication strategy,
- Managing third-party relations with advertising agencies, PR agencies and media,
- Provide direction to the agencies in the development of Marketing campaigns inclusive of ATL, BTL activations,
- Following the market trends and competitor communication activities,
- Managing and reporting the marketing budget,
- Work closely with CRM and Sales Development Departments for strategic projects in customer experience,
- Coordinating internal departments for the development and communication of all brand marketing activities.
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