Brand Executive - Remote İş İlanı

İşveren Hakkında
  • Kocaeli(Gebze), İstanbul(Asya)
  • Yazılım

GENEL NİTELİKLER

  • Setting up the marketing strategies for eLogo brand execution of marketing activities within the strategies set to achieve targets/KPI’s,
  • Evolution and maintenance of eLogo brand assets that help to improve and build corporate brand identity,
  • Engage, inspire and educate the full ecosystem about eLogo brand,
  • Work closely with other marketing team to ensure uniformity and consistency of eLogo brand within the branding strategy,
  • Work with cross-functional team members (Digital marketing, Corporate Communications, Sales, eLogo leaders) to coordinate eLogo brand development activities,
  • Constantly research and find creative channels, communities and technology to drive brand awareness,
  • Conduct intensive market analysis, manage brand awareness research projects and other ad-hoc surveys,
  • Review, evaluate and measure all on and off air activity. Recommend improvements to innovate and optimize effectiveness of activity and company processes,
  • Assist to prepare the brand marketing plan, annual budget control, communication/media plan and contracts delivery follow up,
  • Ensure all activities adhere to the defined budget,
  • Prepare necessary reports and presentations.

Qualifications

  • Bachelor’s degree in Business Administration, Industrial Engineering Departments or equivalent,
  • 5+ years experience in brand management and marketing functions, preferably in B2B, Software or FMCG sectors
  • Excellent command of written and spoken English,
  • Analytical and innovative perspective,
  • Knowledge in market research, analytics, advertising or user behaviour,
  • Strong understanding of web & software technologies,
  • Excellent time, process and task management skills, good analytical skills,
  • Following new trends and goal oriented,
  • Strong organization, monitoring and reporting skills, high collaboration with other functions & departments, at all levels,
  • Excellent command of MS Office applications,
  • Knowledge of online/offline marketing campaign (TV, radio, outdoor media plans, paid search, display, social media marketing,remarketing, affiliate marketing, email marketing campaigns) is a plus.