Communications Manager İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
OUR COMPANY
At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective.
Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.
The Position
We are looking to hire an OPU (Operating Unit) Communications Manager who will create a communications and marcom strategy for the OPU, based on the ROPU's (Regional Operating Unit’s) strategy and priorities.
He/she will plan, manage and execute all corporate communications campaigns, marketing campaigns and activities across the OPU covering brand and corporate communications, Human Pharma and Animal Health businesses.
The position holder will localize announcements and regional marketing campaigns in their local markets across the OPU as relevant and according to each local market specifics and cultures.
The OPU Corporate Communications Manager will partner with the GM and the business units in the OPU to support the business plan, help address challenges and capitalize on opportunities through communications activities including media relations, internal and external communications and crisis communications.
Tasks & Responsibilities
External Communications and Media relations:
- Create newsworthy announcements that support the OPU's business objectives and outreach to the company's stakeholders
- Generate positive press news about BI and BI products, and CSR program and initiatives in the media across the OPU
- Localize corporate and regional press announcements in each local market within the OPU and manage subsequent media interest and relations e.g. follow up questions, media interviews, and others
- Manage PR agencies according to predefined performance standards, deliverables and KPIs
- Update the regional communications assets (key messages, Q&As) regularly with local data and news
- Manage the budget allocated by the regional Communications team
Marketing Campaigns to support Therapeutic Area Teams objectives and activities:
- Localize and roll-out regional multi-platform marketing campaigns according to market relevance, product availability, market access specifics, local culture and language relevance, utilizing traditional, social and digital media as well as other direct marketing platforms
- Develop local marketing campaigns around local events such as product launches and employee events
- Define KPIs for each campaign and measure and report on performance
Channel management and engagement (websites, social media, internal channels):
Roll out and support the BI business in the OPU through digital media planning and optimization across digital media channels, digital content, social media and analytics both internally and externally in close collaboration with the regional communications team
Employee Communications:
- Support OPU with internal employee communications including local Leadership communication
- Regular flow of news and information to employees through different channels to keep them engaged, motivated, satisfied, and informed
- Organize internal events and activities including but not limited to VTI, Townhalls, and employee information sessions
Requirements
- Master's / Bachelor Degree in Business Administrations and/or Journalism and Mass Communications.
- Min 10 years of experience in communications and marketing.
- Preferable healthcare experience or experience in highly regulated industries.
- Experience in working in-house as a communications professional or in a communications agency in the relevant region
- Experience in pharma communications and marketing is highly preferred.
- Bilingual in English and Turkish with fluency in both is an absolute requirement.
WHY BOEHRINGER INGELHEIM?
With us, you can grow, collaborate, innovate and improve lives.
We offer challenging work in a respectful and friendly global working environment surrounded by a world of innovation driven mindsets and practices. In addition, learning and development for all employees is key, because your growth is our growth.
Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients and communities.
Want to learn more? Visit our website.
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