CRM Segment Management Senior Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
Tatilsepeti which is the Turkey's first tourism portal;
- Briefly aims that vacationist can easily get detailed information about hotels, tours and also can compare prices by gathering travel agencies together,
- Enhance itself every day,
- In the sector, leading and reliable tourism brand providing service with 100% customer satisfaction,
- Founded at 2002 and is a member of the Expedia Affiliate Network (EAN) that is network of the world's largest online tour operator since 2009,
- Gathering acceleration its growth after taking investment from Bancroft Private Equity which is London-based investment company, also have a feature of first Tourism platform investmented by a foreign company in Turkey.
We are looking for talented and passionate CRM Segment Management Senior Specialist who will on the marketing department.
Qualifications:
- Bachelors Degree in Engineering, Marketing or Business
- Minimum 4 years experience in CRM / Retention / Segment management
- Experience of running data-driven digital marketing campaigns
- Experience in customer segmentation and customer analytics
- Data visualization tools (Tableau, QlikView) experience
- Google analytics, web analytics tools experience
- Highly analytical
- Customer oriented
- Can do attitude
- Highly motivated to learn, grow and make an impact
- Fluent English
Responsibilities:
- Analyze customer data, enrich Tatilsepeti database
- Create intelligence from data, contribute to marketing strategy
- Build meaningful and actionable customer segmentation
- Create an engaging digital customer experience utilising personalisation and dynamic content at all touchpoints
- Drive increased repeat purchase, cross-sell and upsell
- Design and manage the loyalty program
Ownership and execution of all 1to1 omnichannel communication
Design triggered communications around specific behaviours and key data pointsUtilise AI / deep learning algorithms; review technologies and explore new developments
