Customer Insight & Data Analytics Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
ABOUT PEGASUS AIRLINES
Pegasus Airlines, has an experienced team of over 6,000 and flies to 110 destinations on its ever-growing network in 42 countries including 35 domestic and 75 international destinations.
Pegasus has Turkey’s youngest fleet with an average age of 5.3 years old and is the first airline to have been admitted to the state-subsidized brand-building program Turquality.
We are seeking a Customer Insight & Data Analytics Specialist to join ourMarketing team who will:
- Be the analytical partner for the key stakeholders in other departments (CRM, Marketing, as well as Senior Executives), promoting data driven decision making, and also provide ad hoc information and insights.
- Deliver advanced analytical projects within a fast moving environment.
- Apply data to areas such as campaign analysis, behavioral segmentation, churn modelling, ROI, and A/B testing.
- Extract and analyse very large and multi-dimensional data sets, work closely with internal units to drive insights and produce more efficient and effective strategic decisions.
- Create weekly/monthly reports for the team in addition to creating documentation and presentations for regular reviews.
- Identify key business trends, issues and opportunities and assist in formulating strategies to address at the customer.
- Understand our customers and their behaviours in order to increase engagement, build stronger relationships and improve revenue and profitability.
Who has the below qualifications:
- Bachelor Degree in related fields, master degree is a plus.
- Work experience in marketing analytics, data analytics.
- Passion for learning, investigating and data-driven decision making that shapes a holistic view of our business with consideration for all aspects of the customer experience and customer service.
- Experience in data analysis and with one or more statistical software languages/applications (SAS, SQL etc).
- Advanced knowledge of Microsoft Office (Excel, PowerPoint etc.).
- Experience in structuring data to test hypotheses and develop key insights for marketing and external stakeholders.
- Ability to clearly communicate ideas and results to non-technical business people, both written and orally.
- Ability to see the "big picture", evaluate the business impact of issues and prioritize among many requests.
- Ability to turn complex concepts into actionable recommendations.
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