Digital Marketing Manager İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
Job Description
Work closely with marketing companies, social media managers in an effort to position the brand, create awareness and continously grow the customer base
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, affiliate marketing and display advertising campaigns
Build and grow companies network of social media influencers in the likes of twitter. Telegram, and youtube to effectively widen our customer reach using social media
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Continuously optimize digital funnels and put into practice onsite and offsite improvements
Understand relevant technology trends in web analytics and identify opportunities to enhance our analytic capabilities
Recommend and analyze A/B testing
Work with the internal and external teams in improving our company website especially from an SEO perspective.
Identify trends and insights, and optimize spend and performance based on the insights
Collaborate with internal teams to create landing pages and optimize user experience
Collaborate with agencies and other vendor partners
Skills and Selection criteria:
Bachelors license in digital marketing or similiar field from a reputable university
At least 7 years of experience in Digital performance marketing preferably related to e-commerce or financial services marketing
Has a good level of experience in managing outside marketing and performance agencies
Strong understanding of digital analytics
Preferably expeirenced in banner, landing page design
Has good command of Search Engine and Social Media advertising and campaign models, follows the innovations closely,
Has experience in Google Search Console, Tag Manager, Data Studio, SemRush, Ahrefs ..etc tools actively,
Knowledge of keyword, industry and competitor analysis applications,
Knowledge of SEO processes,
Preferably has Google Ads certificates,
Fluent in English
