GENEL NİTELİKLER
DRAMAX is a new generation subscription based streaming service startup with the aim of distributing local Turkish content globally with multi language subtitle and dubbing options as well as servicing global attractive short & long form content.
We are looking for a Growth Marketing Manager who will be responsible for driving customer acquisition, user growth and engagement.
Responsibilities
- Developing growth strategy and KPIs around user retention, target audience, and channel mix
- Driving user acquisition through performance marketing activity on all dijital landscape
- Testing various new channels for organic growth, coming up with innovative ideas and discovering new opportunities to increase traffic, conversion rate and user retention.
- Tracking attribution and overall data access to analyze key metrics including acquisition cost, quality of the traffic by source, and return on investment.
- SEO integration and optimization
- Improving product ranking on Google Play, iOS App Store, Huawei App Store, Apple TV, Roku, Smart TV’s and other connected devices
- Applying your marketing experience, statistical understanding, and technical skills to identify opportunities and validate hypotheses.
- Collaborating with other internal teams (e.g. content and engineering) to develop new business opportunities
- Identifying quantitative insights to grow our business.
Skills and Abilities
- >3 years of user acquisition experience working on mobile app and web growth
- Proven track record of delivering customer acquisition growth and optimization across key metrics.
- Strong analytical skills; bias toward decision making based on data
- Fluency in English, with excellent written and verbal communication skills is a must
- Entrepreneurial spirit and ability to remain positive, resourceful and improvise while working in a fast-paced environment.
- Highly motivated, tenacious, and a self-starter