Junior Marketing Manager İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
Qualifications:
· Successfully completed bachelor and preferably master's degree/ MBA or an equivalent
· Minimum 5 years of relevant experience in a relevant professional experience (preferably digital marketing & brand management)
· Extensive experience in overseeing and managing brand & digital KPIs
· Experience working with designers, creative agencies, media agencies, cross-functional teams and other 3rd party companies
· Excellent analytical and project management skills
· Strong communication skills and experience in working with senior management
· Entrepreneurial mindset and interested in digitalization and innovation
· Good understanding of digital and e-commerce first business management.
Job Description:
· Develop brand strategy in line with core brand purpose and customer insights
· Develop communication strategies for our value services and sub-brands
· Develop marketing activities including promotions, events and activities.
· Lead the development of 360 brand communication campaigns
· Manage marketing budget, KPI forecasts, and oversee performance reporting and analyses to turn performance insights to action
· Analyzing all marketing data such as Traffic, CRM, SEO, Adwords, E-mailing and providing strategic support for marketing investments in categories to increase CR and optimize digital marketing planning to achieve targeted level,
· Develop creative briefs and guides to lead creatives and production teams in line with business objectives
· Plan & deliver a smooth production process satisfying tight deadlines for weekly/monthly/seasonal marketing initiatives
· Lead the launch of the new products/brands/ideas and supporting innovation in a continuously growing environment
· Monitor brand performance; analyze and interpret benchmark data, category trends and recommend actions
· Build strong relations with Product and CRM teams and brand teams ( local & regional)
· Analyse digital trends, consumer behaviour and competition to generate fresh & innovative ideas to ignite growth for the brands.
