Marketing Specialist

QUALIFICATIONS AND JOB DESCRIPTION

MARKETİNG SPECIALIST /SENIOR SPECIALIST

Luxottica is a leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Its portfolio includes proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Arnette, Costa del Mar and Alain Mikli, as well as licensed brands including Giorgio Armani, Burberry, Bvlgari, Chanel, Coach, Dolce&Gabbana, Michael Kors, Prada, Ralph Lauren, Tiffany & Co., Valentino and Versace. Sunglass Hut, a strong retail brand of Luxottica, founded in 1971 and has grown into one of the world’s leading destinations for the most sought-after high quality and performance sunglass brands. Stores can be found in fashionable shopping districts across the globe, from the Americas, Europe and the Middle East to Australia, South Africa, China and Southeast Asia. Sunglass Hut operated a retail network of 3,429 stores worldwide, ncluding 3,250 corporate stores and 179 franchised locations mainly in the Middle East, Latin America and India. In North America alone, the Company operated 1,812 Sunglass Hut core stores.

We are looking for a Marketing Specialist/Senior Specialist who will make a difference in our Turkey team with the energy she/he has. Do you want to join us?

Job Description

COMMUNICATION

Carrying out marketing operations in accordance with the determined local and global marketing targets and strategies.
Maintaining daily communication with the PR agency
Supporting Marketing Manager in the execution of all PR agency-related works (influencer communications, events, special activities, collaborations, press releases, etc.)
Making necessary announcements about marketing to the central team and/or field team:

-Front Doors (FD-vitrin)

-Promos (periodical campaigns)

-Private collections

-Events and marketing activities (beforehand and afterwards with results reports)

VISUAL MERCHANDISING (INSTORE COMMUNICATIONS)

Local production of all visual instore needs (both SGH and RB stores) and sending them to the stores on a regular basis. (props and printed materials)
Identifying store needs for imported props (visual presentation equipment) and ordering them from the global team.
Carrying out newly developed prop projects (i.e. product story wall) that comes from global team and informing the stores about correct implementations.
Making all visual printed materials, digital screen contents and marketing props ready for new store openings, relocations etc.
Adapting (translating into Turkish, making it short and understandable) VM guidelines coming from the global team and sharing them with the field.
Training the field teams about VM guidelines whenever necessary.
Making regular store visits: For transferring all projects related to instore communication and VM issues to the field and controlling the applications.

Qualifications

Bachelor's or master’s degree from a reputable university preferably in Business Administration, Social Sciences, or Internal Communications
2-3 years of experience at similar role, preferably in retail industry,
Experienced in working with influencers, bloggers
Experienced in trade marketing, especially in retail industry (campaign management, promotion management, visual merchandising etc.)
Fluency in English both verbally and written
Good MS Office knowledge
Excellent planning, organizing, problem solving and communication skills
Ability to work effectively under tight deadlines
Ability to multitask, prioritize tasks and coordinate different parties of the projects
No military obligation for male candidates

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