Product Marketing Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
Who are we?
We are a growing 16 years-old global technology company operating in 8 countries and 5 continents, helping our clients to communicate more effectively with their customers. We are looking forward to expand our people capabilities and success in developing high-end solutions beyond existing boundaries and establish our brand as a Global Powerhouse.
We have the industry’s most established, experienced team, and we all share a common goal: accelerate our clients’ success.
SmartMessage is both honoured and humbled by the awards and recognitions that we have received from industry, business and community leaders. The awards we’ve received support our commitment to serving our customers with passion and excellence at all times.
We are free to work from wherever we want and go to the office whenever we like!!!
What is the role?
As a Product Marketing Specialist at SmartMessage you will work closely with our product, sales, and marketing teams to deliver our product to customers and leads; understand and work together with our customers to find their best practices and roll out new ideas and reinterpret data.
- Work on Go to Market (GTM) strategy in collaboration with entire Sales & Marketing teams,
- Create various original and curated content, as directed, including but not limited to research reports, blogs, video and podcast scripts, presentations, and other corporate communication content,
- Promote content via short-form media and capture a reader's attention in copy for videos, social media posts, and digital ads in various formats,
- Analyze performance data and adapt quickly, optimizing and personalizing content to improve its effectiveness,
- Create/Update & manage annual communication plan, create personas and customer segments,
- Create content about SmartMessage products, their features and updates,
- Perform marketing on web, social media and communication accounts, and SmartMessage products regarding the annual communication plan.
We are looking for a passionate talent who has;
- Bachelor’s degree
- Master’s degree in marketing and data analytics is a plus
- 2+ years of professional experience preferably in digital marketing or content management
- Proven track record in campaign management, performance marketing, including ability to define and manage new segments
- Analytical and curious mindset
- Strong analytic skills – ability to use data to develop new best practices
- Willingness to work with cross functional teams including Product Management, Sales and Marketing
- Ability to produce blog posts, product announcements, whitepapers, guides, videos and webinars
- Excellent written and spoken communication skills both in Turkish and English, other languages are plusses
