Brand Manager İş İlanı
İşveren Hakkında
- İstanbul(Asya)(Çekmeköy)
- Hızlı Tüketim Malları
GENEL NİTELİKLER
We are looking for a 'Brand Manager' to work in Balparmak HQ office located in Çekmeköy.
Main Responsibilities
- Responsible for product development, brand related product positioning, planning, and executing the brand communication strategy,
- Follow the market dynamics with research reports and prepare analysis based on research data,
- Develop marketing plans, analyze evaluate market trends,
- Execute short-term and long-term brand strategies and plans,
- Prepare and manage annual budget for the brand,
- Support new product launch and relaunch as planned,
- Coordinate the advertising strategies (both ATL and BTL),
- Monitor brand performance; analyze and interpret competition data, category trends and develops recommendations and action plans accordingly,
- Responsible for digital marketing of the category and willing to bring new ways of doing,
- Partner with media / consumer and market insights to implement media strategy and plans,
- Work closely with sales and trade marketing team to achieve topline and bottom-line targets by managing products mix, discounts conditions and pricing,
- Follow up consumer activities and PR activities to strengthen the competitive advantage of the brand.
Qualification
- Bachelor’s degree in Business Administration, Economics, or related fields (preferably master’s degree in marketing),
- At least 5-7 years of brand management experience in FMCG industry,
- Fluency in English, both written and spoken,
- Proficiency in MS Office applications,
- Excellent planning, organization, and time management skills,
- Self-motivated with good communication and excellent presentation skills,
- No restriction to travel.
