Beyaz Kağıt ve Hijyenik Temizlik Ürünleri Sanayi ve Ticaret A.Ş. Brand Manager İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
- Bachelor’s / Master’s degree from a reputable university (preferably majors with Business Administration, Economics, Management Engineering, Industrial Engineering, Chemical Engineering..etc)
- At least 4 - 6 years of full-time brand management & marketing experience in FMCG companies
- Experienced in analyzing and drawing conclusions market & consumer research reports
- Be a dynamic & good team player, ambition to drive and create successful results
- Strong leadership, presentation and communication skills, creative and innovative personality
- Strong awareness, understanding and knowledge of the market & consumer & shopper reports & insights
- Multitasking & problem solving & strong analytical thinking
- Fluency in English both written and spoken, other languages will be asset
- Proficiency in MS Office applications
- No restriction to travel
About Job
- Contributes to the development of short and long term business strategy and marketing plans of the company
- Takes an active role in creation and implementation of brand & product management strategies,
- Manages all the development process of marketing mix including new product development, new launchs with new packagings, works closely with R&D team.
- Manages all the marketing processes of company both above the line (ATL) and below the line (BTL) projects
- Develops new product & brand ideas with team
- Coordinates all the launch / relaunch and 3rd party agency & supplier relations
- Tracks and analyses brand / product performance and trends in terms of company business targets
- Monitors and analyses market dynamics, sales volumes, market share trends and competitive activities
- Prepares, presents and executes marketing plans under his/her responsibility.
- Works with closely with sales, trade marketing, R&D teams
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