CRM Executive İş İlanı
İşveren Hakkında
- İstanbul(Avr.)(Kağıthane)
- Perakende
GENEL NİTELİKLER
· 5+ years of CRM experience preferably in FMCG, E-Commerce and similar sectors
· Advanced English
· Proficiency in one of open source analytical tools is must (R, Phyton)
· SQL, Nebim ERP, Marketing Comm. Tool and CRM Mrkt Automation solutions (SalesForce, Dynamics) experiences are nice to have. Extensive CDP experience and (approach) know-how is nice to have.
· Bachelor's or master’s degree from a reputable university preferably in Engineering, Management, Economics and other related fields,
· Hands-on experience with digital analytics and visualization tools (ie Google Analytics, (Tableau, Qlikview etc.)
· Experience working with leading CRM platforms (Salesforce etc)
· High analytical skills and eagerness to work with data,
· E-commerce CRM is a big plus.
Reporting directly to the E – Commerce Manager, you’ll be responsible for:
· Ensuring Data Collection-Quality-Enrichment activities.
· Playing an active role in the formation of ongoing and upcoming CRM strategies as well as the weekly/monthly/annual departmental calendars that enable the continuous and consistent testing, learning, and optimization in order to maximize consumers’ lifetime value. The CRM executive also structures CRM activities with a view of maximizing KPI improvement, ROI, and business impact.
· Managing offline/online segmentation activities.
· Leading target group selection for all marketing activities in both offline & digital channels. (sms, mail, app push, web push etc.).
· Managing loyalty program and preparing cross-sell & up-sell campaigns to create incremental sales while overseeing the creation of models against lifetime value retention, churn, loyalty, and advocacy programs.
· Reporting of the campaigns & KPIs in weekly/monthly/quarterly periods with full responsibility of regular dashboard management and presentation.
· Implementing loyalty segmentation strategies with value added services to grow the member database across all consumer touch points and increase Loyalists/Champions with personal campaigns (communications).
· Following up and improving CRM KPIs for acquisition, retention and churn prevention activities.
· Responsible from adapting data to legal regulations. (KVKK, ETK)
· Developing and managing brand partnerships for CRM activities (with commercial banks, card companies, telecom companies etc.).
· Developing and managing automized individual segment campaigns aiming customized and personalised customer experience.
· Leading customer experience projects, measuring customer satisfaction & NPS and building customer journeys to ensure customer satisfaction.
