CRM Manager İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
Qualifications
- Bachelor’s degree in related fields,
- Minimum 3 years of experience in CRM and/or Customer Program Management, Campaign Management, Segmentation, Analytical Reporting, Loyalty Program Management preferably in service industry,
- Advanced knowledge of MS Dynamics and Qlikview is an asset,
- Experienced in Big Data and Unstructured Data System, Relational Database Management System (RDBMS), Data Mining and Business Intelligence,
- Experienced in developing projects in different databases,
- MS Excel advanced user (functions, pivot table, macro),
- Excellent written and verbal communication skills in English,
- A smart and credible personality with a strong 'can do' attitude, creative thinking and leadership skills,
- A smart and credible personality with a strong 'can do' attitude, creative thinking and leadership skills,
- Intellectual strength in planning, strategy, analysis and problem solving,
- Ability to understand, review, and explain the details of complex analyses involving large data sets and many variables,
- Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies,
- Strong communication and interpersonal skills to influence and inspire others, articulate a point of view, convincing,
- Able to interact with and manage stakeholders; work together across boundaries internally and externally,
- Effective planning and organization skills with a proactive attitude and ability to troubleshoot
- High degree of problem-solving ability,
- High sense of customer orientation,
- Strong personality combined with flexibility to adjust solution to changing business needs/requirements,
- Must possess the ability to work in a dynamic, service-oriented environment. Fast, multitask and resilient,
- Able to work in challenging and demanding environment and manage stress,
- Adaptable, learns quickly and is agile,
- A respected and credible manager caring and closely following his/her team members. Possess the abilities to manage, coach and develop direct reports,
- Open to change, curious, search and follow market trends in CRM,
- Shows passion about the products.
Job Description
- Define Turkey CRM strategy and develop action plans accordingly,
- Determine existing and potential consumer behaviors, make analysis and modeling studies within the database, develop action plans and projects,
- Analyze the needs & skin type of the consumers, prepare and conduct customized projects to satisfy these needs,
- Make segmentations by analyzing the consumption habits of the consumers, create and implement action plans to increase loyalty,
- Identify areas of development in marketing and guest satisfaction activities; develop strategic sales-oriented approaches, projects and campaign proposals,
- Provide application recommendations for the development of guest database infrastructure, ensure the integration with other applications in the company and coordinate infrastructure development needs with IT department,
- Analyze and report the results of executed marketing campaigns and loyalty programs and develop action plans accordingly,
- Ensure the realization of measurable return analysis by identifying existing risks and new business opportunities,
- Establish and analyze the database of consumer information, and in line with the company strategies contribute to the efforts of the field force and other departments by providing them analytical reports and insights,
- Work closely with the IT & Digital Marketing department to ensure the continuous collection of the necessary data in line with changing business needs,
- Coordinate information flow with relevant department regarding the campaign strategies,
- Follow the loyalty program and standards of the Global Brand, inform IT team and Brand Managers about the renewed practices, determine the appropriate Global practices for localization and initiate actions with the relevant departments to implement them,
- Demonstrate appropriate people leadership behaviours; Develop, mentor and motivate his/her team; Provide direction, resources and environment for success.
