Customer Data & Analytics Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
ARE YOU READY TO MAKE YOUR STORY REAL AT DIGITURK?
We are, Digiturk, the first digital broadcasting platform in Turkey, have brought a new perspective to television broadcasting in Turkey with the firsts we have pioneered since our establishment in 1999. Keeping up with today's changing viewing experience Digiturk has started to provide internet services to members as of 2021. With our more than 3 million members and 1500 employees, we have managed to set the standards in the sector and have continued to strengthen our technological infrastructure and human resources with our innovative vision. beIN MEDIA GROUP acquired Digiturk the leading PAY TV operator in Turkey in August 2016; and now has over 55 million subscribers worldwide. beIN MEDIA GROUP’S flagship sports network, beIN SPORTS, holds the single largest portfolio of sports rights of any global broadcaster; and through its iconic MIRAMAX film studio, beIN holds an extensive library of Hollywood blockbusters while having a growing presence in series and movies production and distribution, as well as in the digital space. The group distributes and produces an unrivalled array of entertainment, live sport and major international events across 5 continents, 43 countries and in 7 different languages spanning Europe, North America, Asia, Australia and the Middle East & North Africa (MENA). If you are ready to make your story real in a colorful and vibrant world by constantly renewing & improving yourself, join us and let's build the future of broadcasting together.JOB DESCRIPTION
- Create customer understanding based on advanced analytical methods
- Provide a detailed and complete understanding of customer bases including product profiles from customer databases
- Provide segments with models (both segmentation and propensity) to aid targeting and understanding of customer behaviour
- Ensure the models are implemented on the database and that business units understand these models
- Own the delivery of insight and business intelligence across the segment units, making recommendations and implementing improvements to current business practice e.g. developing and implementing the analytical and business intelligence capabilities to deliver efficiencies across the business
- Identify & resolve data quality issues
- Develop a thorough understanding of the customer data available to maximise the benefit of customer insight
- Recommend and implement appropriate data modelling solutions to meet business requirements
- Advise business units of appropriate marketing actions based on the relevant information to ensure maximum benefit
- Establish a robust reporting methodology to support business initiatives
- Advise business units on appropriate use of analysis, reports and model deployment
- Maintain a good knowledge of relevant analytical and statistical techniques
- Maintain a good technical knowledge of SPSS and other analytical and modelling software
QUALIFICATIONS
- Bachelor’s degree in Engineering (Math, Industrial, Business Information and etc), Math, Statistics or MIS
- Minimum 3 years of experience in data analysis models or methods
- Proficiency in data analytics software & BI tools
- Team work orientation and skilled in working with cross-functions
- Good written and verbal communication skills in English
- Extensive expertise in data modeling, both logical and physical
- Experience on open source data science toolkits; such as Python (Numpy, Pandas, Sckitlearn, TPOT), R etc.
- SPSS Modeler SAS, R Programming, SAP Business Objects, Microstrategy, Tableau knowledge or any dashboarding toolknowledge is a plus
WHAT WE OFFER
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