Digital Marketing Executive / Specialist İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
Kopaş Cosmetics has been founded in 1974 with several categories as cosmetic and beauty products, personal care, baby nutrition and baby care products. Kopaş has produced more than 1300 kinds of products as environmentally sensitive in Turkey, the world's many points are met with consumers. Our products are produced in accordance with international standards and ethical values, with comprehensive tests and analyzes in R&D and production stages therefore consumers trust our brands. Quality, which is our focus, is at the top level in the work we do, the product we produce and the service we offer. As the pioneer of innovations and developments in the sector with our products that are respectful to people, society and nature, and appeal to consumers from all ages, we continue to do so by aiming to bring our customer satisfaction to the top.
Our brands;
- Dalin; which offers the high-quality products to consumers especially babies for their hair and skin care,
- Sesu; offers solutions to consumers for their personal care,
- XO; which offers to consumers a mass perfume with a variety of men's and women's scents in the personal care,
- Bebedor; which offers the products that mothers need while raising their babies,
- Humana; offers baby nutrition products which include baby follow-on milk & herbal teas,
- Dr. Beckmann; offers the special cleaning products for consumers in the category of house cleaning.
- Rimmel London, Max Factor; which offer the beauty and make-up products that women’s needs in cosmetic and personal care,
- Adidas, David Beckham, Beyonce, Katy Perry, Enrique Iglesias; which offer to consumers a mass perfume with a variety of men's and women's scents in the personal care,
- Sally Hansen; offers the nail care and beauty products to consumers for their hand care.
- Bachelor’s or Master’s Degree from a reputable university preferably in Engineering, Statistics, Economics, Administration and other related departments,
- Minimum 5 years of experience in Google Search Ads & App Marketing,
- Previous experience in managing multiple digital accounts is a plus,
- Excellent verbal and written communication skills both in English is required.
- Managing and optimizing performance marketing channels; Google Search Ads,
- Provide technical expertise measuring business performance and research using mathematical, statistical and experimental tools & techniques while combining data from various sources Google Analytics, QlikSense, Adjust
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- High Level Budget management
- Follow up all emerging digital technologies and channels, website trends
- Work with other teams within company to create integrated campaigns to raise awareness, engagement, drive traffic & sales
- Managing technical integrations & projects necessary for channel management & optimization
- Creating and presenting weekly, monthly and quarterly reports on Kopaş’s traffic and conversion KPIs to the management team.
