Marketing Automation & CRM Manager İş İlanı
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QUALIFICATIONS AND JOB DESCRIPTION
Insider is a B2B SaaS company with a unique approach to multichannel experience orchestration. Recently, Insider announced its $32 Million Series C funding round by Sequoia. Insider was named the #1 leader on G2’s Mobile Marketing Software and Personalization Grids, with a 4,6/5 rating based 100% on user reviews, 19 quarters in a row. Insider was also named as the #1 Leader in the Forrester Wave for Cross-Channel Campaign Management (CCCM) with the highest overall score among all vendors, with a 5/5 rating in numerous criteria. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.
Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalized experiences that exceed customer expectations. Insider is trusted by over 800 global businesses, including UNIQLO, Singapore Airlines, Virgin, Toyota, New Balance, IKEA, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, BBVA, Dominos, Avon, and CNN.
We are Insider, the world’s first Integrated Growth Management Platform that is loved by marketers crafting experiences for the world’s most renowned enterprise brands. We help enterprise brands connect customer data across channels, predict future behavior with AI and individualize experiences. We are expanding our Marketing nation across 25 countries and currently, we are looking for a new team member as a Marketing Technology and Operations Manager. If you are a self-starter who has a passion for data, technology, and analytics and if you are up for the challenge of your lifetime, we are looking for you. Come and join our dynamic Marketing team to create your own playground and take our digital and marketing operations department to the next level. Read on if you want to discover how it feels to become one of us.
We asked our VPs of Marketing, Regional Marketing Managers, Country Managers, and Sales Teams to tell us what they would expect from our Marketing Technology and Operations Manager, and this is what they told us.
As the Marketing Automation & CRM Manager in Insider day in and day out you;
- manage the marketing tools roadmap, outlining our long-term vision for our evolving tech stack and processes,
- take full ownership of Hubspot and its integration to related systems including our Zoho CRM, Outreach Automation Tools, Gainsight, and Customer Success Software,
- build, own and maintain our Marketing dashboards, databases, processes & workflows,
- ensure that marketing automation processes are optimized and used appropriately by the global marketing team,
- identify and evaluate opportunities to drive funnel conversion,
- create training and tutorials for the global marketing team to create operational excellence across all territories,
- work closely with Sales Operations teams to deploy lead flow management processes and optimize lead volume and conversion rates,
- build and refine our marketing & sales infrastructure to help us increase the effectiveness in all areas reducing our CAC, globally,
- liaise with key stakeholders to build an efficient and automated reporting system/dashboards, allowing us to track marketing influenced and sourced revenue automatically and accurately,
- define key business metrics to follow in order to provide business insights and accurately track growth.
What we expect from you
- Our ideal Marketing Automation & CRM Manager is genuinely curious about new technologies and marketing trends and has a strong background in digital or marketing & sales operations in the B2B SaaS world. We are looking for someone who’s willing to build a state-of-the-art Marketing & Sales Operations function. As the Marketing Automation & CRM Manager, you will support Insider’s efforts to transform the customer experience delivery space with game-changing technologies and products.
- 3+ years of experience working in marketing operations at a B2B SaaS company
- In-depth knowledge of CRM and marketing automation systems
- Previous experience in onboarding new marketing technologies and systems for a company and integrating systems
- Strong project management skills. Self-motivated and extremely resourceful in driving projects forward
- The ability and flexibility to work in a fast-paced startup environment, managing requests requiring a quick turnaround
- Super energetic positive attitude, a strong sense of humor, and a hearty appetite for growth
- Genuine curiosity around emerging technologies and marketing trends
- Passion to bring our company’s tech stack and operations to drive our business forward
Hold on! Life’s a two-way road! Here’s what you’ll enjoy while spending time with us (perks, anyone?)
- We offer many hard and soft skills training to help you improve and challenge yourself thanks to our Learning & Development team.
- You’ll have access to 16,000+ online courses taught by real-world professionals on the LinkedIn Learning platform to satisfy your hunger for knowledge.
- You’ll have space to share your skills through training sessions and workshops if you wish. Sharing is caring!
- We’ll provide you with a paid Spotify account subscription, so you can cozy up in your headsets cocoon whenever you want.
- You’ll have a chance to work in an international, diverse, and inclusive environment
- You’ll be part of an industry that’s shaping the future of customer experiences. Still not sure? Just ask Google.
- You’ll be part of one of the most caring communities out there.
Is this position made for you?
So let’s talk! We’re curious bugs and can’t wait to get to know you.
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
