Trade Marketing Specialist İş İlanları

QUALIFICATIONS AND JOB DESCRIPTION

Qualifications:

· Bachelor’s degree in Business Administration, Economics, Engineering or related fields from reputable universities etc,

· Minimum 2 years of working experience in Marketing or Trade Marketing, CRM,

· Demonstrable commercial acumen and a good understanding of Customer Management Process

· Strong analytical thinking, proactive and structured working approach

· Interested in gaining experience on marketing researches, brand differentiation in sales points, to develop users’ loyalty on brand/ product.

· Ensuring execution and delivery of agreed plans, using multiple areas of expertise available at site

· Eager to gain experience in project management and trade marketing

· Strong oral, written communication, and presentation skills

· Should be a proficient user of MSOffice and effective at working as part of a team and meeting deadlines,

· Understand and help implement the company values and objectives,

· Strong change management perspective to manage processes and build up and review as well as implementations

· Result oriented business focus through commitment and enthusiasm

· Advance command of verbal and written English,

· Team work oriented, self-motivated and open-minded

Job Description:

Works in coordination with the relevant departments in order to increase the performance of customers and contributes the determination of the solution actions to be taken
Follows the market trends and improves marketing strategies in order to increase sales and customer satisfaction
Creates action plans, to ensure that they are implemented in the field and to report them in order to reach the targets of the category under its responsibility
Manages the trade marketing budget in line with plans, activity efficiencies and strategies, and reports them regularly. Ensuring the effective and correct use of the budgets under its responsibility,
Researching competition, market and customer dynamics, creating analyzes and action plans,
Taking necessary actions for painter and clerk penetration and loyalty performance. Monthly reporting and improvement.
Developing launch schedules ,direct and indirect marketing campaigns, POS materials, promotions materials and event marketing activities in the market together with marketing agencies
Explore category growth opportunities, conduct frequent market visits to identify in-store execution opportunities
Closely track and analyse promotion / POS effectiveness and provide measures accordingly
Communication with the software networks and suppliers,
Close follow up of technological applications in sector and customers
Being align with Global AkzoNobel working systems

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