QUALIFICATIONS AND JOB DESCRIPTION
We will grow stronger with you, if you have;
- Bachelor degrees from reputable universities
- Minimum 3 years of total experience in Energy/Telecom/Finance/Retail with a role in CRM, Campaign Management or loyalty program management is a must
- Solid knowledge of customer segmentation, propensity, and other analytics initiatives
- Ability to understand, review, and explain the details of complex analyses involving large data sets and many variables
- Comfortable in an ever changing, deadline driven challenging environment,
- Having ability in synthesizing and interpreting data and customer insights into successful marketing strategies
- Passion to create and build from scratch
- Strong stakeholder management approach, with experience in building network and creating, managing and influencing relationships at all levels
- Strong analytical and problem solving skills to interpret complex data, define and present clear recommendations
- ·Adapt at simultaneously managing multiple projects with different timelines and stakeholders
- Have the ability to adapt to shifting priorities, demands and timelines
- Having excellent organizational and planning skills
- Being a team player, flexible and result-oriented
- Strong written, verbal communication skills in English, proficient in Excel and PowerPoint
- No military obligation for male candidates.
- Agile methodology know-how is a plus
What will you be responsible from?
- Defining CRM and campaign strategy and develop action plans,
- Creating and following consumer segmentation/targeting
- Following and analyzing the performance of KPI’s related to each consumer segment
- Measure, analyze, and report performance metrics regarding all actions & campaigns
- Understanding analytical models/tools and analysis and monitoring customer behaviors, generating consumer insights
- Support business units about data, modeling & interpreting.
- Work together with E-commerce teams on campaigns (upsell, churn etc)
- Refine, redesign and rebuild Koctas loyalty schemes and operating Koctas’ loyalty programs.
- Work closely with the IT department to build new infrastructure and ensure the continuous collection of the necessary data in line with changing business needs,
- Implementation of marketing automation system and monthly reports, projects of reward differentiation and channels optimization
- Collaborating directly with partners to execute partner campaigns
- Planning and control of the Loyalty program’s budget