Digital Marketing Manager İş İlanı
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QUALIFICATIONS AND JOB DESCRIPTION
Digital Marketing Manager
A leading network of laboratories in Europe, Synevo Medical Laboratories, as a reference point in its sector with all its background and know-how, of which quality has been certified, is providing quality and reliable services with an increasing number of laboratories and branches in İstanbul, Ankara, İzmir, Bursa and Bodrum.
With its headquarter laboratory IMD Laboratories located in Germany, Synevo provides a wide range of Advanced diagnostic services through 90 laboratories, more than 10 thousand employees worldwide and a total of 120 million test capacity across 10 countries in Central and Eastern Europe.
We are looking for a creative, analytical and experienced Digital Marketing Manager to join our Synevo Turkey team! As a Digital Marketing Manager, you will be responsible for all digital marketing campaigns forsynevo.com.tr, conducting market research and actively engaging with the business to optimize the performance of our digital strategies.
Digital Marketing Manager duties and responsibilities
- Developing and implementing a digital marketing strategy
- Creating visual concepts for promotional activities
- Managing the digital marketing calendar, including the content calendar
- Maintaining the online presence and reputation of the company
- Develop, implement and manage our social media strategy
- Tracking digital marketing performance
- Creating and updating digital marketing reports
- Overseeing the digital marketing budget
- Understanding of SEO and web traffic metrics. Monitor SEO and user engagement and suggest content optimization
- Define most important digital marketing KPIs
- Develop, implement and manage our E-commerce strategy
Digital Marketing Manager requirements and qualifications
- Minimum of a Bachelor’s Degree in Marketing or similar field
- Minimum of 3 years of experience in a similar role, preferably in the medical healthcare industry
- Advanced level of English (writing and speaking)
- Experience with Google Ads, Google Search Console and Google Analytics
- Knowledge of web publishing
- Proficiency with SEO tools (i.e. Ahrefs)
- Superb verbal and written communication skills
- Strong interpersonal skills
- Strong problem-solving skills
- Ability to work well in a team environment
- Strong analytical skills
- Microsoft Asp.net knowledge is considered an advantage
- E-commerce experience is an advantage
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