Field Marketing Manager İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
Vertiv is a global leader in bringing technology and engineering together to provide innovative solutions for customers in industrial, commercial, and consumer markets around the world. We have a customer-focused, results-driven culture where employee performance is recognized and rewarded.
Vertiv provides integrated infrastructure solutions that help ensure availability and maximize efficiency for data centers, telecom networks, and industrial facilities around the world. We use a unique combination of industry expertise, technology, and global resources to make the future of our customers’ business possible.
We are currently looking for a new team member who will work as FIELD MARKETING MANAGER with the following qualifications:
- Graduate in Marketing, BA or related fields and MBA preferred,
- 5+ year practical experience of working in a marketing environment, ideally within a high-tech/IT/electronics company,
- 3+ years with channel marketing responsibilities, (used to work with channel partners, do joint plans with them, use Coop/MDF, etc)
- Excellence in digital marketing, (Inbound/Content)
- Knowledge of IT/Telco/Datacenter Market, Excellence in digital marketing, (Inbound/Content)
- Knowledge of basic channel business principles and Experience in CRM and marketing automation,
- Teamwork oriented, well organized and solving attitude,
- Excellent command of English,
- No military obligation (for male candidates).
- ESSENTIAL JOB FUNCTIONS
- Development, deployment, monitoring, measurement and reporting of country marketing plans, leveraging inbound (content marketing along customer journeys) and outbound marketing (events, PR, media), to increase awareness for the Vertiv story, preference and demand generation,
- Cordinate, supervise and support other marketing resources and agencies in his/her territory with their local strategies, plans and budget allocation to help achieving business objectives and reaching the targeted superior level of visibility and impact in the local marketplace,
- Continuously measure and report KPI and ROI of all activities and programs carried out by mandatory and exact use of central marketing systems. Manage the development and maintenance of the leads and opportunities funnel,
- Work with content team and other central marketing functions to increase effectiveness of campaigns and maximize response generation in the Turkey & Central Asia region,
- Be the bridge builder between central marketing processes and Turkey & Central Asia business priorities, long term and short-term objectives, strategic alignment and tactical reactiveness,
- Proactively alert local/ regional management and central marketing teams of issues (low ROI due to wrong message, wrong audience, wrong distribution method etc) to help others to avoid same failure,
- Proactively share best practices with other regions/ countries as well as central marketing teams (high ROI due to addressing high potential audience with right message thru efficient distribution channels etc) to help others to increase their own ROI,
- Eliminate monetary waste from local marketing operations by continuously managing, tracking and reporting related expenses and their specific return via standardized Central Marketing systems and make sure funds are allocated on high ROI activities, following central marketing guidelines and optimizing local and regional P&L,
- Increase productivity and efficiency of local and regional marketing plans by analyzing and streamlining existing cross-functional processes and structures to remove barriers to success, eliminate waste and misallocation of resources,
- Very strong focus on the long tail channel business development for Turkey & Central Asia, in coordination with sales and distribution partners. Leveraging all available digital marketing programs and tools to acquire, recruit, activate, grow and retain the partners that will triple long tail revenue contribution by 2023.
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