Digital Marketing Manager İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
Rapidly growing digital marketing & growth acceleration agency is looking for a digital marketing manager.
The responsibilities are as follows:
- Performance marketing and growth strategy building
- Responsible for end to end Performance Marketing strategy, SMM, Online CRM, SEO, Analytics, all digital paid media
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns and CRM activities
- Work with multi-departmental project stakeholders to define the scope, deliverables and requirements of digital projects resulting in detailed work plans
- Facilitate the execution ROI targets
- Review the quality of the work with the agency and team on a regular basis to ensure that it meets organizational standards
- Monitor performance budget, optimise spend and performance based on the insights and track marketing costs; report cost variances to project stakeholders on a regular basis
- Advanced knowladge of Google Analytics, Google Ads, Facebook Ads, remarketing, SMM Ads, on site optimization tools
- Proficiency at Google Data Studio, GTM and Enhanced ECommerce
- BA/BS degree required. Master degree is a plus.
- Knowledge of content management systems, SEO, ASO
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Evaluate emerging technologies
- Provide thought leadership and perspective for adoption where appropriate
Requirements:
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- BS/MS degree in marketing or a related field
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics etc)
- Experience in setting up and optimizing Google AdWords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
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