Senior Marketing Manager İş İlanı
İşveren Hakkında
QUALIFICATIONS AND JOB DESCRIPTION
Responsibilities:
The ultimate goal of this position is to in charge of expanding our brand awareness, planning and running creative marketing campaigns both online and offline. It requires working both highly autonomously and as part of the global distributed marketing team, it’s also essential to be up-to-date with new technologies and marketing trends.
• Lead the local marketing & branding strategy and be the bridge between local and HQ marketing team.
• Deploy successful online and offline marketing campaigns from ideation to execution
• Manage the marketing budget and ensure the proper ROMI (Return on Marketing Investment)
• Monitor and evaluate the performance of marketing campaigns through data analysis and user/customer feedback, and prepare regular reports for commercial and marketing management
• Experiment with a variety of organic and paid acquisition channels like content creation, PPC campaigns, event management, social media, lead generation campaigns, etc.
• Develop effective marketing and branding plan and ultimately expand our digital footprint and brand awareness, align with corporate, in Turkey
• Leverage the local agency to achieve company’s target. • Be able to turn creative ideas into effective advertising projects
• Work closely with local and global BD team to underpin the customer strategy, user growth strategy and commercial plan.
• Other tasks assigned by leaders
Qualifications:
• Native Turkish Speaker, fluent in English, Chinese is a plus
• Have strong understanding or passion of blockchain-related terminologies and trends
• Strong business acumen, with ability to share insights that drive results and value
• Have budget-management skills • Good communication, internal and external, skill
• Bachelor’s degree or above, MBA preferred but not required
• Team work and customer centric mindset
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