Performance Marketing Specialist İş İlanları

QUALIFICATIONS AND JOB DESCRIPTION

PERFORMANCE MARKETING SPECIALIST

QUALIFICATIONS REQUIRED

• At least 1 year of digital marketing experience on the brand or agency side,

• General knowledge of digital media, trends and technologies,

• Having interest in following new marketing trends and having knowledge of digital advertising terminology,

• Having experience in managing digital campaigns

• Competent in monitoring performance and improving the performance of existing campaigns or having experience in advertising agency management,

• General knowledge of platforms such as Google Analytics, Google Ads, Google DataStudio, FB Business Manager, TikTok Ads Manager and their reporting systems,

• Will be able to measure/evaluate accurately with a data-oriented mindset.

• Knowledge of third-party marketing tools (RTB House, Hotjar, Insider, Criteo, etc.)

• Proficient in English,

• Analytical thinking,

• Strong ability to report and analyze data,

• Able to use MS Office programs professionally,

JOB DESCRIPTION

• Operating all digital marketing advertising processes,

• Operating the technical integration and optimization processes of the platforms for which he/she will be responsible for,

• Analyzing the datas from various sources and performing tests, providing performance improvement and reporting,

• To ensure the management of projects in company’s digitalization process,

• Managing the processes required for cross-selling, new customer acquisition and customer retention activities in coordination with the digital sales team and brand teams,

• Making competitor analysis.

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